In super jargon, doomsday for the internet comes as cyberbalkanization - or fragmentation of people in to like-minded groups.
Hellfire then rages in the idea that the net discourages serendipitous encounters - accidental, involuntary, on-the-fly, human interplays that allow for take-your-breath-away, progressive, life-changing moments.
In the words of Harvard Professor Cass R.Sunstein in Going to Extremes:
In countless domains, the Internet produces a process of spontaneous creation of groups of like-minded types, fueling group polarization. People who would otherwise be loners, or isolated in their objections and concerns, congregate into social networks.
In other words, welcome to cyberspace, a place full of spaces to populate but with lines tricky to cross, much like the Kosovo/Serbian border.
A passport to migration across digital territories is said to be collaboration between those online that tips in to large-scale community building: an activity flagged in a recent McKinsey paper as use of the internet that is neither mass content creation nor 'decision support'.
But a key barrier, as ever, is the fact that less than a quarter of the world's population are online. In the U.K., according to a presentation by Helen Milner, 23% of adults do not use the internet, 35% of households don't have access to the internet and 70% of people who live in supported housing aren't online.
But I'm confused.
Take Tiger Bay, or Butetown, an area in Wales that hosts the second poorest housing estate in the country.
36% of the area's 4500 residents live in council or assisted housing, 36% have no qualifications, a fifth of the population in 2001 were born outside of Europe and 62% of the children attending a local primary school receive extra support learning English.
We have just carried out a survey for a project called Digital Butetown in to internet use by 11-19 yr old students who attend the most prominent secondary school in the area: Fitzalan High School.
Over 1300 people completed a simple survey and results were analyzed by Dr Kelly Page at Cardiff Business School.
Here are the headlines:
- 92% of students said that they can access the Internet/Net at home
- 46% use the web on average for up to one hour a day from home
- 46% use community access points, e.g. internet cafes and libraries
- 88% of respondents said they owned a mobile telephone
- 49% said that they sent over 50 SMS messages a month
- 55% said that they had taken a photo with their phone
- Favourite websites: YouTube, Friv and Google
- Favourite social network sites: MSN, Bebo, Facebook and MySpace
The results suggest some obvious things.
There's a generation of users at the most local level who are web-literate super-communicators.
Access to the internet is a limited measure of the digital divide.
And if sowing the seeds of experimentation is important to increasing the uptake of participation technology and polarization of opinion is a risk in the new online economy, it may reap dividends to hyper-target the young.
But then the challenges pull sharply in to focus.
Opportunities need to be easy to find, forward and act upon.
And how to channel online enthusiasm into specific, targeted activities that further an overall goal?
This stands to reason as one effective way forward for collectivized, non-polarized engagement - and was an important element in the success of the Obama campaign, according to a recent report by Edelman.
Some great first ideas on a forward process were raised at a workshop in Butetown last month. RSS-me to catch that update and join our Google Group for more.
Images courtesy of ornithes, cabiria8, photojennic and Paul Corcoran.
