In a fleeting, sensational age of net culture, a culture interrupted by pop-up ads and overrun by Facebook 'likes', what can be the meaning of a sturdy, solid thing like 'heritage'?
That's the subject of this short graphic film produced by me, designed by Peter Anderson Studio, one of the UK's leading film & television designers, and commissioned by UK public body the Heritage Lottery Fund.
Inspired by cultural historian Robert Hewison, we took as our theme the diversity of things called 'heritage', from Henry VIII to self-identity, from ancient woodland to endangered animal species, toga parties to kitsch consumer goods, via art historian Kenneth Clark.
We had such a good time making this short film, deciding early that we would unfurl a kaleidoscope of images through the device of an internet search and a collage that turns increasingly into hell, gummed up by the collapsed time, clutter and faux acclaim of the net.
And the viewer is left with the words of George Orwell:
H is for... opened the main day of Heritage Exchange, a major conference on heritage in London in July, and can be seen in full here on Vimeo. Please like, share and generally adore it, adding the hashtag #heritageexchange. :*
Images are all still frames from H is for..., with the kind permission of the Heritage Lottery Fund. Massive thanks to Dame Jenny Ambramsky, Carole Souter, Gareth Maeer and Louise Lane at HLF for their commission of the film.