You've been shopping - we won't tell...
Hidden away in the packaging options of designer fashion retailer Net-a-Porter.com is something shocking.
If I was a right-wing columnist, I'd have a field day. A person who harbored the need to drive a flat-bed truck in to a designer store, my excuse. An anti-packaging eco-warrior, confused.
For first, we had the worry of men hanging around fairgrounds offering kids sweeties.
Then, we had clinics and pharmacies handing out methadone to heroin users.
Now, we have Net-a-Porter offering 'Discreet Packaging'.
As an email shot said earlier this week:
Hide all your fabulous NET-A-PORTER purchases from inquisitive eyes with our new Discreet Packaging. Your secret is safe with us! Your items will arrive in an unbranded recycled brown paper bag and we'll be the only ones who know...
In other words,
You've been shopping - we won't tell ....
Fortunately, I'm a slut for fashion. And no Iron Man. But if you don't believe me, go here and click on Packaging Options.
But please be aware - and this is an act of exceptional public service - that the anonymous package just delivered to our door might not be a part for your ventilation system, a bulk purchase of lo-price instant coffee from Staples or a job-lot of ricin - but something by Balmain that nestles on Rodarte heels.
Remember, Shhh...your secret is safe with us...
Image by Fulanoinc.

















