This is a picture of acting teacher Robert Galinsky.
Galinsky runs what's called The World's First Reality TV School.
In his classes in New York, Galinsky trains people to win auditions and get on to reality TV shows.
In a recent edition of the London Financial Times, Galinsky gives some amazingly useful tips on how to get on in life, not just telly:
if you are constantly interacting with other people, making conversation and doing something interesting, then the camera will keep coming back to you
He says wisely of his students:
What I'm doing is preparing them for the butcher's shop they are about to walk into.
And he's got a very specific clientele:
We get people having a mid-life crisis, people in abusive relationships or newly divorced, people just out of prison looking to make a new start, aspiring models, actors, housewives, even people who are caring for sick parents, looking for a release.
What does Galinsky do?
Here's the clincher: I'm empowering people.
This is an advertisement for the drinks company Innocent.
Two weeks ago, the (supposedly) anti-corporate company announced that Coca-Cola are buying a £30m ($43m) stake.
The investment will help Innocent find distribution networks overseas and overcome a dive in financial earnings.
Last week, a report in the London Sunday Times quoted a senior executive from Coca-Cola responding to worries of an imbalance of power between the two companies:
Quincey said that be believes in "empowerment" and that he is betting on Innocent's founders to drive the future.
Here's an image of Robert Venturi from a book that reproduces a seminal trip the architect made to Las Vegas with Denise Scott Brown in 1968.
Yes, it's a sexy image of super-60s American styling.
Yes, it ticks every box of the romantic creative searching for truth.
But I've another question: is this an emblematic image of the last "empowered" person alive?
For in an age when everyone and everything seems to "empower" everyone and everything else, I assume that at the end of a rainbow - or at the end of a track in the Nevada Desert - there's an all-powerful super-God, an ultimate winner empowered to wonder at and take on the world.
There's a dull as ditch water BBC Radio 4 or NPR show to be had on this subject.
But maybe there's a simpler solution.
Can I exploit all of your latent power to make a decision?
Your innate ability to move on?
And can I empower you, me and the planet through this blog to do one thing....
...and drop the word "empowerment"?
Because if the word applies to people finding ways and means to maximizing their celebrity or is a way to rationalize a commercial partnership or business strategy, it may just have lost its meaning, something more righteous and real than a number 27 bus.
Galinsky image courtesy of Evan Abramson. Innocent advertisment designed by Jon Wade. Venturi image from Las Vegas Studio: Images from the Archive of Robert Venturi and Denise Scott Brown. Edited by Hilar Stadler & Martino Stierli. (Chicago University Press, 2009).
