The Washington Post reports that Kate Jacobs Stanton, a business development executive at Google is to join the Obama administration as "director of citizen participation". Jump for joy!
as our communities are being battered by a local storm that is
vast and seems far from our control, it is ever more important that
local people are empowered within their own local communities to lead
our response to the downturn.
Stanton's role in the White House is a great opportunity to advance the use of digital media in support of the cause of local identity, expression and confidence.
So let's hope that her brief is about participation, not distributing media releases or co-opting public opinion.
For as Bob Pearson, Vice President Communities and Conversation at Dell said [subscription required] in a recent edition of the London Financial Times:
Social media is much more than getting out there and having conversations. It transforms a business if you use it correctly.