One of the major cultural effects of economic catastrophe - a moment when it seems, as J.G. Ballard once wrote clock time is no longer valid - is what it does to wealth, its perception and celebration.
In their support for the part-nationalization of British banks, it's heartening to hear the leaders of the British Conservative Party calling for curbs on executive pay and bonuses - even if just a few weeks ago they were against a ban on short-term selling.
But what is - and will be - further revealed as the nightmare progresses is the total incongruity of all existing value systems of aspiration.
No less than three of ten 'news' pages in this week's Sunday Times newspaper in the U.K. told stories of the super-rich:
* Lakshmi Mittal's paper loss of £16bn in the credit crunch
* Charles Saatchi backing protest art in the Middle East
* Roman Abramovich's new super-yacht
The previous week, the magazine carried four pages on the spending habits of Princes and Sheikhs - letting us know the amazing detail that in billionaire circles concierge services are known as my outsourced wife.
Look around you and filthy rich sovereign-wealth chic is everywhere.
It drives attention to Damien Hirst and Kate Moss.
It fills all of CNN's commercial breaks.
It's maidservants have played a big role in popularizing raunch culture.
And it provides acres of tidbits in the margin that we are supposed to buy and aspire to - like London-based organizing service Practical Princess who provide, according to a recent edition of W Magazine:
folding templates for sweaters, thin rubberized hangers that save space and prevent slippage; plastic boxes for off-season storage; clear cases for stowing costume baubles; and suede drawer liners for protecting fine jewelry
The stuff is needed, according to the company's founder because
Clothes are like food: if you make them look appealing, you're more inclined to reach for them.
Clients: Camilla Al Fayed, Melissa Odabash, Tara Palmer-Tomkinson and the poster-girl for all this, Tamara Mellon.
But what happens to all of this as we enter an age of the super-rich selling up and disappearing from vision and the chic-est thing about sovereign wealth is the brown manila folder containing the $1bn cheque from the manager of the firemen's pension fund in South Korea?
Why bother to ask the question?
Because culture has been obsessed with excess capital and how to spend it over the last ten years.
Because early-adopting Notting Hillbillies have (ironically) driven consumer markets for ethical life values, such as sustainability.
And a key pivot of celebrity - as well as cures for loneliness - has been the Balenciaga handbag.
We love it. I love it. But it's not going to float boats any more.
Time to become a South Korean fireman?
Or just gloat at New Conservatism and the right-wing press tie itself in knots, celebrating the filthy rich while equally donning the mantle of austerity?